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Digital Marketing Specialist
·Develop creative content that support the corporate marketing strategy of the organization.
·Stay abreast of social media trends ensuring company presence on relevant sites.
·Regularly post to social media sites to ensure fresh and influential content.
·Make recommendations to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
·Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
·Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow and retention.
·Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
·Partner with creative teams, other internal stakeholders, and external agencies and vendors.
·Assist in the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
·Develop presentations; assist with planning promotional events and miscellaneous marketing projects.
·Participate in meetings with the Marketing team and develop creative briefs and criteria of projects.
·Assist in developing the marketing strategies and proactively develop strategies and tactics that adapt to the changing market trends.
·Maintain compliance with and adhere to all state and federal regulations and bank policies and procedures, including, but not limited to Bank Secrecy Act, FACT ACT, Community Reinvestment Act, and EEO/AA/Fair Employment Practices.
MINIMUM EDUCATIONAL & EXPERIENCE REQUIREMENTS
·Bachelor’s degree in Marketing, Advertising or Public Relations
·Previous experience creating and managing social media strategies
·Previous experience developing and implementing marketing programs and materials
MINIMUM SKILL REQUIREMENTS
·Strong graphic design skills including Adobe Creative Suite
·In-depth knowledge of effective social media strategies and creation of videos and posts
·High degree of creativity
·Video and animation skills preferred
·Exceptional writing skills
·High level of critical thinking
·Effective project management skills
1650 Willow Lawn Drive
Richmond, VA 23230